Business Sustainability
Why ecological values belong in operating strategy
Sustainability has spent too long below the line — a side project, a comms exercise, a quarterly slide. We argue for putting it above the line.
Sustained Outcomes
Strategy rooted in purpose. Outcomes that endure.
Mission-focused advisory services for organizations bringing people closer to the natural world.
Three areas of focus
A practice anchored in mission and ecology.
We work with mission-driven organizations bringing people closer to the natural world. Our practice spans three areas — each interlocking with the next.
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Access to Nature
Programs and policies that bring more people into the natural world.
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Connecting with Nature
Helping organizations build meaningful, lasting relationships with the outdoors.
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Business Sustainability
Embedding ecological values into long-range operating strategy.
Initiative — ERB
Sustainable Business Innovation Cohort.
A working community for organizations putting ecological stewardship at the center of their operating strategy.
Initiative — Oakland
Ready to get started in the Oakland Hills.
Bringing the Sustained Outcomes working community to the East Bay — meeting people where they already are.
The practice in motion
What we do
Three lanes of consulting work.
A boutique practice — every engagement is led by Ken and shaped to the organization.
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Strategy & Planning
Long-range planning anchored in mission and ecology. Multi-year roadmaps for boards and executives.
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Constituent Engagement
Programs that bring more people closer to the natural world and keep them engaged through every season.
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CRM & Marketing Systems
Operational infrastructure for mission-driven orgs: CRM, donor data, content systems, integrated reporting.
From the founder
Why Ken Jacobsen built Sustained Outcomes.
Twenty-five years of working at the intersection of conservation, business, and community service — distilled into a practice that helps mission-driven leaders move faster without compromising the mission.
Latest Insights
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Access to Nature
The slow work of access
Notes from a season with land-trust partners on what real access to nature looks like — and what it asks of us.
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Connecting with Nature
Three patterns we keep seeing in mission-driven CRMs
Tooling failures repeat across mission-driven organizations with surprising consistency. Three patterns, and the cheapest credible fix for each.