Strategy rooted in purpose. Outcomes that endure.
Mission-focused advisory services for organizations bringing people closer to the natural world.
A practice anchored in mission and ecology.
We work with mission-driven organizations bringing people closer to the natural world. Our practice spans three areas — each interlocking with the next.
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Access to Nature
Programs and policies that bring more people into the natural world.
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Connecting with Nature
Helping organizations build meaningful, lasting relationships with the outdoors.
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Business Sustainability
Embedding ecological values into long-range operating strategy.
Sustainable Business Innovation Cohort.
A working community for organizations putting ecological stewardship at the center of their operating strategy.
Ready to get started in the Oakland Hills.
Bringing the Sustained Outcomes working community to the East Bay — meeting people where they already are.
Three lanes of consulting work.
A boutique practice — every engagement is led by Ken and shaped to the organization.
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Strategy & Planning
Long-range planning anchored in mission and ecology. Multi-year roadmaps for boards and executives.
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Constituent Engagement
Programs that bring more people closer to the natural world and keep them engaged through every season.
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CRM & Marketing Systems
Operational infrastructure for mission-driven orgs: CRM, donor data, content systems, integrated reporting.
Why Ken Jacobsen built Sustained Outcomes.
Twenty-five years of working at the intersection of conservation, business, and community service — distilled into a practice that helps mission-driven leaders move faster without compromising the mission.
Latest Insights
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Business Sustainability
Why ecological values belong in operating strategy
Sustainability has spent too long below the line — a side project, a comms exercise, a quarterly slide. We argue for putting it above the line: written into the operating strategy itself, governed alongside revenue and risk, and reviewed with the same cadence as the rest of the plan.
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Access to Nature
The slow work of access
Notes from a season working with land-trust partners on what real "access to nature" looks like — and what it asks of us. The honest answer is that the work moves at the speed of trust, not the speed of programming, and the institutions best positioned to do it are usually the ones least set up to wait.
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Connecting with Nature
Three patterns we keep seeing in mission-driven CRMs
Tooling failures repeat across mission-driven organizations with surprising consistency. We pulled three patterns we ran into this quarter — duplicate constituent records nobody owns, marketing automation diverging from the system of record, and ops dashboards everyone distrusts — and the cheapest credible fix for each.